Mercedes Crescenti and Ben Swift are the founders of Beautiful Productions.
Between them, Ben and Mercedes have over 50 years experience in film and TV production, covering almost every genre of television programming, TV commercials, Events and an award-winning Feature Film.
A bit about Mercedes and Ben...
Mercedes started her career at the BBC in 1991. By the time she left the BBC (as Production Executive in charge of the Current Affairs department), she had worked on just about every type of programming from hard-hitting documentaries and religious programming through entertainment and music shows to lifestyle and even radio. These ranged from BAFTA-nominated documentaries to live broadcasts, including Panorama, Real Story, Liquid Assets and The One Show.
Whilst running Current Affairs she was in charge of 150 full-time staff and a production budget of £11.3 million.
After leaving the BBC, Mercedes worked for independent production companies shooting award-winning television commercials for multinational brands, until she founded her own very successful production service company Mercedes Crescenti TV, which would later become Beautiful Productions..
In 1996, Ben joined Granada Television in the busy newsroom working on news coverage of everything from that year’s IRA bombing of Manchester to the demise of Take That.
He went on to become a Producer in 1998 and headed up a wide variety of Network and satellite television productions such as “The Heaven & Earth Show” (BBC1) and “Revealing Secrets” (Channel 4), as well as various shows for Granada and MUTV. His work included Documentary, Lifestyle, Entertainment, Sports and Arts programming.
In 2002 he switched his talents to advertising, firstly with TBWA and then The Chase before being headhunted by Commercials Production Company PSAfilms in 2004 where he was Executive Producer and a company director. Ben joined Mercedes as partner at Mercedes Crescenti TV in 2009, helping grow the business which re-branded to Beautiful Productions in 2012.